First Drafts Get Done Faster with ChatGPT and Claude

Writing is still a core task in marketing, but AI has changed how it gets done. Instead of starting from scratch,  ChatGPT and Claude can be used to produce first drafts quickly.

ChatGPT is ideal for quick brainstorming — headlines, email intros, product blurbs. Claude tends to be more refined and natural, making it a better fit for anything that needs a strong, human tone. When messaging needs testing or variations, both tools come into play. Neither replaces editing or final review, but they reduce the time spent getting started.

This shift alone saves hours each week — and makes it easier to deliver high-volume content without sacrificing quality.

From Longform to Shortform with Vizard.ai

Video continues to dominate digital platforms, but editing is time-intensive. This is where Vizard.ai plays a key role. It takes longer video assets — interviews, webinars, podcasts — and pulls out usable short clips automatically.

Vizard identifies moments worth sharing and packages them into bite-sized content. The output is typically 80% ready. That last 20% — trimming, branding, subtitling — is handled by a human. But starting from a smart draft instead of a blank timeline is a major time-saver.

The result: more shortform video published, with less reliance on a full post-production team.

Simple, Fast Visuals with Canva and Midjourney

Design is another area where AI tools fill in gaps. For everyday visual assets — social graphics, presentations, display ads — Canva is the go-to. It’s quick, reliable, and flexible. AI-powered features like auto-resizing, brand kits, and translation reduce small, repetitive tasks.

For conceptual visuals or early-stage ideas, Midjourney is used to generate moodboards or directional concepts. A few lines of description can produce dozens of visuals to explore or hand off to a designer.

This allows marketing teams to stay nimble, reducing back-and-forth and giving more freedom to experiment.

Prompt Engineering: The Real Skill Behind AI Productivity

AI tools only work well if they’re guided well. This is where prompt engineering matters. Writing strong prompts is now a core part of marketing execution.

The same way an effective creative brief sets a project up for success, a clear prompt sets an AI tool up to deliver real value. That means giving enough context, explaining the format, stating the goal, and sometimes providing examples. It’s not technical — it’s thoughtful communication.

Prompt writing is now seen as a basic skill for anyone working in content, strategy, or campaign planning.

The Real Value: Time to Think

The biggest impact of AI tools isn’t just faster delivery. It’s better use of time.

By reducing the hours spent on repetitive tasks — first drafts, clipping video, resizing images — this leader can focus on the kind of work that moves the needle: refining positioning, understanding customers, planning campaigns.

AI doesn’t replace decision-making or critical thinking. But it clears space for both. That’s where the value lies.

Final Thoughts

Marketing leaders don’t need to wait for a perfect AI strategy. The tools are already here, and they work. Starting with a single workflow; email copy, video editing, social content is enough to see results.

AI doesn’t require big budget shifts or massive changes in team structure. It just takes openness to new ways of working and a willingness to test tools where time is being wasted.

The gains are real, and the edge is clear.

Key Takeaways

Use AI for speed, not perfection. It’s a starting point, not an end product.

• ChatGPT and Claude handle first drafts and ideation. Claude excels at tone and nuance.

• Vizard.ai helps repurpose longform video into short, usable clips.

• Canva and Midjourney reduce design bottlenecks and help teams move faster.

• Prompt engineering is essential. It’s now a key marketing skill.

• AI tools create space for strategic thinking. Less time on execution means more time on decisions that matter.

For marketers looking to improve output and reduce busywork, AI tools for productivity offer immediate returns and a competitive edge that’s already reshaping how the best teams work. Looking to improve output and reduce busywork, AI tools for productivity offer immediate returns and a competitive edge that’s already reshaping how the best teams work.